Fashion brands face growing pressure to keep up with fast-changing trends and heightened consumer expectations. According to a McKinsey report, the speed-to-market for fashion products has increased by 50% in the last decade. However, conventional 3D creation during line planning methods often slow down the launch of new collections.
Eva, the lead designer of a mid-sized apparel brand specializing in women's workwear clothes, was in a similar challenging situation. The company, which had once thrived, was struggling to keep up with the fast-paced demands of the industry. Despite its cutting-edge designs, it failed to capture buyers’ attention.
Eva’s creative team identified the root of the problem lies in the line planning process. While competitors were leveraging 3D imaging and visualization technologies to streamline operations, they were struggling with outdated processes and legacy systems.
Eva’s creative team identified the root of the problem lies in the line planning process. While competitors were leveraging 3D imaging and visualization technologies to streamline operations, they were struggling with outdated processes and legacy systems.
Eva’s Journey: From a Struggling Merchandiser to Strategic Planner with Visulon
For Eva, the head merchandiser at a leading fashion brand, launching each new collection was an overwhelming challenge.
With the excitement of designing innovative products, she realized that the new image enhancement technologies for older 3D creations could help win some new businesses.
Eva’s team was drowning in a sea of disorganized spreadsheets, printed reports, and isolated apps. Information critical to making strategic decisions was trapped in different silos—marketing data in one place, design files in another. Assembling everything into a cohesive assortment plan was a slow, laborious task, often leading to missed opportunities.
But the problems didn’t stop there.
Managing orders across different regions turned into a logistical nightmare. Delays and inaccuracies in the process resulted in supply chain issues, late shipments, and a frustrated sales team. Additionally, obtaining client approvals was a major bottleneck.
Without physical samples, executives hesitated to sign off on new collections, and creating those samples was both expensive and time-consuming.
Discovering the Game-Changer: Visulon
Amidst the chaos, Eva discovered Visulon, a comprehensive merchandising and line planning platform designed to solve the very problems her team faced. Skeptical at first, she decided to give it a try—and what she found was nothing short of transformative.
Visulon addressed the core issues head-on. Its AI-powered, data-driven visual assortment planning tools offered Eva’s team a way to finally break free of routine 3D images.
The real turning point for Eva was Visulon’s 3D imaging capabilities. It really was evident that the automation built into 3D creation, image enhancements, and automapping in the cloud saved lots of time for her team. Visulon had mastered the technical designs using custom-designed Plugins for Browswear and other 3D design tools.
It had readily available compression for 3D images to make them suitable for every browser. What impressed Eva more was Visulon’s ability to enhance 3D images using their enhancement tools. It was possible to quickly create the colorways and alternate images. No longer did they have to wait and go to design agencies to do such modifications.
Visulon’s 3D imaging capabilities allowed:
- Executives to view high-quality 3D renderings of products in browser mode
- Access to detailed information on styles, colors, and materials.
- Using AI enhancements 3D and 2D images are optimized as required.
- Teams to make real-time adjustments and finalize designs faster.
This drastically reduced the time spent waiting for decisions and approvals.
Visulon’s Unified Approach: Reducing Time-to-Market by 50%
Beyond streamlining the design and approval process, Visulon equipped Eva’s team with powerful tools to efficiently manage orders and buy sheets. With a unified system, they could capture every necessary detail, filter, sort, and group data by attributes such as size, region, and style.
Visulon transformed how Eva’s team worked internally and how they presented to buyers and executives.
The impact on Eva’s team was immediate. Operational efficiency skyrocketed, decision-making became quicker and more informed, and the brand began to regain lost momentum.
Operational efficiency skyrocketed, decision-making became quicker and more informed, and the brand began to regain lost momentum.
Increased speed to market and reduced operational delays led to higher sales and a noticeable boost in revenue.
Is your fashion line planning process holding you back like it did for Eva? Streamline operations and stay ahead of the competition with Visulon’s cutting-edge 3D imaging and visualization tools.
Discover how Visulon can reduce your time-to-market by 50%.
Contact us now!