In recent years, American Brands have gone global. Their products are appealing to the masses across the continents and the cultures. Our findings on how some of these brands manage their Apparel product release processes and Go To Market systems across the lands was an eye opener. We found the wasted time, energy and resources in managing these seasonal releases in every instant. We found miscommunication, we found missed opportunities, and we noticed lost business due to the unpreparedness.